Google ads recently announced that google credit repair ads will no longer be allowed on their marketing platform. This includes AdWords, YouTube, and Display ads.
These changes went into effect as of November 2019. As a credit repair business owner, this limits the platforms you can advertise on. If you relied heavily on Google Ads to market your credit repair business then you may be feeling the sting of this decision on google credit repair ads.
Here are some alternative advertising platforms that you can explore to supplement Google credit repair ads.
Bing is the second most popular search engine behind Google. An added benefit of using their pay per click platform is that their search engine also serves Yahoo users. Bing’s self-serve platform makes it easy for small businesses to launch their ad campaigns.
Facebook Ads are one of our highest-recommended advertising platforms. Their massive active user-base (over 2.37B), cost of advertising, and straightforward ad platform make this a winning advertising channel for many small businesses. We have a comprehensive guide that shows a winning credit repair Facebook ad strategy.
Snapchat self-serve ads are still fairly new. Targeting options are location, age, gender, interests, and more. With over 300 million active users, your credit repair business can benefit from this advertising platform.
Twitter also offers a self-serve platform for advertisers. Targeting options are language, gender, interests, location, keywords, and more. Also with over 300 million active users, Twitter may be another channel credit repair businesses may want to consider.
Alternative Display Advertising Networks
There are a number of display advertising platforms available for small businesses. Adroll, Outbrain, ONE by AOL, and more. These platforms have access to hundreds of thousands of websites and popular apps that allow your business to be advertised on.
Other advertising solutions to consider:
Building a solid referral partner network will help your credit repair business consistently get a flow of leads. Referral partners are an essential marketing arm for any credit repair business with aspirations for growth.
Invest the time, money and energy necessary to build strong relationships with loan officers, realtors, brokerages and more. Consider BNI networking groups, professional events and more.
Search Engine Optimization (SEO)
SEO, search engine optimization, allows your website and landing pages to rank for search phrases in search engines such as Google or Bing. SEO can seem overwhelming and complex to beginners. If you don’t have the time to invest in learning it then consider hiring a reputable agency.
If you have an existing database of email subscribers then you may want to consider implementing a regular email marketing strategy to convert those subscribers into paying customers. There are a variety of tools and software that will help you build your email list.
Organic YouTube Marketing
YouTube is often considered a top search engine as many users go there to watch tutorials videos, Posting regular helpful content on YouTube helps your credit repair business build an engaged audience that your business can convert into paying customers.
LinkedIn is a terrific platform to build referral partnerships on. With its high focus on business professionals, you will find thousands of realtors, loan officers and more to form relationships with. Post helpful content relevant to your target audience, network, participate in groups and more.
If you have the time and resources to invest in building an organic audience through podcasting, it can help to build your company’s brand. Podcasting has proven to be a viable marketing channel for businesses with the recent surge in podcast listeners (150M).
As you can see, there are a number of ways to market your credit repair business beyond google credit repair ads. The digital marketing landscape is always changing. It helps to diversify your marketing plan to ensure you never leave your credit repair business vulnerable.