There is an abundance of opportunities to succeed online but if you are looking for every reason for it to not work for your business, you have already lost.
From local businesses to large international enterprises, companies are using their websites as their top salesman and lead generator.
They are using search engines like Google to get found online by their ideal customers and the same approach works extremely well for the credit repair industry.
Limiting your credit repair website to function as nothing more than an online business card leaves the greatest prospect for growth on the table.
No doubt the “online thing” is new and can be intimidating. But refusing to learn, essentially guarantees slower growth than competitors that are taking advantage. For any business, cause, or campaign, attention is the #1 asset needed to spark momentum.
Almost all purchases, whether online or in-store, product or service, begin with an online search. Everyone is online every day, including your customers. They are performing searches for solutions to their problems.
When they do, are you showing up in the results or are your competitors? It’s time to get good at communicating with them where they spend most of their time – online.
Credit Repair SEO: The Basics
Facebook CEO Mark Zuckerberg is 100% correct in saying, “Nothing influences people more than a recommendation from a trusted friend… A trusted referral is the holy grail of advertising.”
With that in mind, no recommendation or referral holds more weight than one from Google.
Google’s mission is to put users first and list (in order) the most trustworthy, relevant, and valuable results for each and every search query.
Transforming your website to a lead and revenue-generating asset is not magic. Google and other search engines have laid out best practices to rank higher within the search results.
They have also released documents to the public sharing important factors within their algorithm. Publishing content that follows the guidelines and formatting they prefer is called search engine optimization (SEO).
When a search is made on Google, the top 3 results get more than 75% of all clicks.
When potential clients search for information or services about credit repair, it’s important that you are in one of those top 3 positions, preferably number 1.
There are three main categories of SEO: off-page, on-page, and technical.
On-page addresses the actual content on your website.
Off-page refers to your site authority as well as the influence and relationship it has with other websites. Lastly, technical relates to sitewide formatting and the non-content components.
After an audit, use the most impactful actions first to rank for credit repair keywords.
Rank for Credit Repair Keywords
A keyword is a search term or phrase targeted by a specific page on your website. On your credit repair website, you may have pages that address consultation, credit bureau education, credit lawyers, specific services, pricing, etc.
The goal is to rank individual pages on your website for keywords relevant to the content on the page. For instance, a pricing page should target keywords like “credit repair cost.”
Not all keywords are created equal. Keywords will vary in volume and those with higher volume will produce higher traffic volume with higher rankings in the search engine results pages (SERPs).
Google’s “autosuggestion,” “people also ask,” and “related searches” are excellent resources to expand your keyword list. Also, don’t discredit your own expertise and experience in the credit repair industry.
Working with clients directly gives you insider knowledge as to what they may actually type into a search bar. An increase in traffic to your website is good but an increase in relevant traffic and hot leads is great.
Ranking for credit repair keywords invites website visitors who have a proven interest in credit repair. These visitors are far more likely to call, buy, subscribe, and take other actions on your site.
Keyword Research Tips
The aim should always be to give the most helpful, relevant, and valuable content for a targeted keyword. Here are some tips to get the most from your time and effort with keyword research.
- Use keywords that represent the biggest issues and most common problems seen in the credit repair industry. Frustrated searchers will look for answers to their questions and solutions to their problems adamantly.
- Include localized keywords in your list. Often, people will search for credit repair, followed by the city, county or state they live in. Google is all about promoting local businesses to local clients close to physical locations.
- Address the most frequently asked question in the credit repair industry. Use these pages to quickly and accurately answer the question with more insight and education after.
- Use keyword research tools. There are many on the market and even a few free ones. Keyword research tools do NOT give 100% accurate search volume numbers but they do give an estimate and provide tons of keyword suggestions to consider.
- Look at what your competitors are doing. Outranking them for meaningful keywords is one way to ethically take some business. Use tools like Ubersuggest to compare the targeted keywords of you and your competitors.
Ideas for Writing Content
Always consider the intent of search terms and keywords to choose and publish effective content. For structure, create topic groups that contain related keywords.
Pick keywords before writing content by targeting them based on search volume, ranking difficulty, and competing paid ads.
Writing content should look to achieve searcher satisfaction. Searchers can be at any one of four stages in the customer journey – awareness, consideration, buying, and retention.
“Credit repair services Tampa” would represent customers closer to buying while “How to repair credit” addresses customers in the consideration stage.
The broader the keyword and the higher the search volume, the longer (deeper) the content should dive. Write for consumption and use content to get readers’ attention to dive in more.
After establishing topic buckets containing related keywords, prioritize writing helpful and valuable content on the highest volume keywords relatively easy to rank for. Stay organized and with this approach, you will never run out of ideas.
Although you may need to include them at times, try avoiding obvious points. Try to create content that is more valuable, helpful, and insightful than all of your competitors combined.
Keep paragraphs short so they are digestible and scannable. Use as many images as possible and video when useful.
Internal Linking Strategies
Internal links are clickable hyperlinks to other pages on your website (same domain). Google will begin to visit and crawl your website more frequently because of publishing consistency.
Over time the search engine will determine what your website is about based on the content. Linking from one page to others related to the topic, will establish topical relevancy and build authority for your site.
Create as many of these links as possible where they make sense. If you have a webpage that covers business credit. Create links to every related page where the topic is mentioned.
For example, a business credit webpage ideally would link to the types of businesses like small business, enterprise, car rental business or real estate business.
Building topical authority is extremely important to outrank competition targeting the same or similar keywords. Connecting related material provides a better user experience when navigating your website.
It points visitors to the answers to the following questions they may have before they choose to go to a different outlet for the answers. Google and other search engines encourage interlinking and reward those who use the tactic with higher rankings in the SERPs.
Google Search Console Tips
Google Search Console is a Google tool that analyzes and reports on the performance of your website. It’s a free SEO tool for webmasters to track keywords, indexing, organic traffic and dozens of more statistics. It acts as a control center, the best data source, and a user-friendly dashboard.
Verify your website on Google Search Console (GSC) to prove ownership and designate different users if multiple people need access to it.
Simply verifying will not improve rankings but the new access to performance can dramatically improve future SEO efforts.
Here are a few tips on Google Search Console to get the most out of it.
- Submit a sitemap. Whether your website is brand new or huge with thousands of pages, sitemaps make it easier for Google web crawlers to find all of your pages. Search engines appreciate the improvement in your site’s crawlability.
- Use the “Queries” tab to identify the keywords you rank for that result in the most clicks to individual URLs. These keywords have proven valuable and may have room to be expanded upon.
- Keep an eye on your CTR (Click Through Rate) over time. If the CTR and number of times a webpage populates in the SERPs (impressions) are both increasing, progress is being made. If either one is decreasing take a look into other factors to see why that may be.
- Identify your lowest and highest-ranking pages. Both present unique opportunities. The highest-ranking pages can take advantage of traffic with a relevant call to action or monetization. The lowest ranking pages can target more suitable keywords or be used as subtopic text for a larger webpage.
- Compare how your website performs across smartphones, desktops, and tablets. This will help you prioritize which view to design for and understand how your clients interact with you online.
- Always take notice of any errors mentioned by GSC. Fixing them will always help maintain stability in your rankings.
- Use GSC to keep count on the total number of backlinks your site has.
How to Get Backlinks
Backlinks are links from one website to a page on another website. Backlinks act as votes of approval in the eyes of Google’s algorithm. The more votes (backlinks) a website has, the more credible it is deemed by Google.
More importantly, votes from relevant websites with domain authority of their own, are more significant than votes from unrelated sites.
Start with everyone you know in business who has a website. Local businesses and companies you have a working relationship will be very likely to exchange backlinks with you.
If you work or co-promote with companies now, link out to one another’s sites.
Also, seek out websites that cover topics related to credit repair. Lawyers, credit blogs, and financial advisors very well may take you up on a guest posting offer.
Writing and publishing a high-quality article on their websites is a great way to provide value and an easy way to receive a backlink to your website.
Your company may already be mentioned online by other websites. Many of the mentions may be unlinked. Send a message to add “do-follow” links to currently unlinked mentions.
Search in Google for something like: intext:[your brand name] -yourdomain.com -twitter.com -facebook.com -pinterest.com -youtube.com.
This will list many online outlets that mention your brand.
Create linkable assets. When you create content worth linking to, it will naturally occur with time.
A great blog post, video, data table or infographic can single-handedly generate organic backlinks.
Promote the amazing piece of content you created by mentioning it on Quora and other forums or Q&A sites.
As you can see, SEO can be a bit overwhelming to a beginner. If you see this information and believe that you simply do not have the time or energy to invest in building out your SEO strategy, then you may want to consult with a professional SEO agency.
Using SEO for credit repair services can explode organic traffic, driving hot leads to your phone lines and online offers. SEO is never complete and there are always additional tasks that can improve performance.
Reference the research tips and rank for credit repair keywords. By targeting the keywords with appropriate content, new-found traffic will give more education and experience than anything else can.
When creating new content, do your best to create something more valuable than the sum of your competition.
Go the extra mile and search reviews, Facebook groups, and online comments to surpass the obvious and stand out. Always remember the goal is to be the most helpful resource online.
Build a backlink portfolio over time and not too quickly. Use linkable assets you create to earn votes of confidence from other websites and prove yourself credible to Google.
Follow these basic SEO principles and grow organic traffic monthly by ranking for credit repair keywords.
Tools To Use
- A landing page software. We highly recommend Simvoly for their ease of use.
- HighLevel CRM for automated follow up.
- Consider one of our services geared specifically for the credit repair industry.
- Want to seriously jump-start your digital marketing training? Consider the Simvoly Funnel Academy.
- High performing website hosting. One of the service providers we recommend is Siteground.
Disclaimer: In the name of full transparency, please be aware that this blog post contains affiliate links and any purchases made through such links will result in a small commission for me (at no extra cost for you).