Disclaimer: In the name of full transparency, please be aware that this blog post contains affiliate links and any purchases made through such links will result in a small commission for us (at no extra cost for you).
Many people will be polarizing in their opinions that “email marketing is dead”. According to this in-depth study by OptInMonster, it’s far from it.
Based on this study, 99% of us check our email everyday.
It’s safe to assume that email marketing isn’t going anywhere soon.
So why do some credit repair companies seem to have resounding success with their credit repair email marketing campaigns while others struggle?
That’s what we’re going to dig deep into here in this guide.
This isn’t some fluff piece, so refill your coffee or other beverage of choice, because we’re going to go in-depth into things you can do to start turning those email subscribers into paying customers.
Before we continue let’s review tools you’ll need to execute a successful email marketing campaign for your credit repair business.
- Email subscribers (of course). If you don’t have any yet, don’t get discouraged. We’ll cover how to generate a list of email subscribers using proven techniques.
- An email service provider. There are many choices out there. We recommend GetResponse for beginners.
- Google Docs (it’s free!). Use this to crack your fingers and begin writing customer-getting emails.
- Grammarly. A free tool that helps with grammar and spelling.
- A quiet space to get creative (optional).
Chapter 1: Understanding How To Write Emails That Get Opened
When we write emails, ad, social media posts, etc.
This is called copywriting or copy for short.
Copywriting is the art of using words to influence the behavior of the person reading it.
However, we fail at influencing the reader because we often come from a selfish point of view when writing copy.
Allow me to explain.
If your copy reads like this: “We Got This Client A 200 Point Increase In 30 Days!”.
Then you’re going down the wrong path when it comes to copywriting.
When you’re writing with the goal of influencing the reader, you must get out of the mindset of “me, me, me”.
Instead, write thinking about them, them them.
So instead of writing “We Get This Client A 200 Point Increase In 30 Days” you could tweak that instead to “The One, Weird Tweak That Took Michael’s 500 Credit Score To a 700+ In 30 Days.”
As you can see, now the subject line is highly enticing.
Let’s break down techniques that are being used to peak the reader’s interest.
“The One, Weird Tweak”: this is unique because it influences the reader to think there is some hidden information that they are not aware of.
“That Took Michael’s 500 Credit Score To a 700+”: this part of the subject line lets the reader know that Michael is just an everyday person like themself. If Michael can get these results, I may be able to also!
“In 30 Days”: one common question your readers have about your credit repair process is “how long will it take?”.
A common formula that many professional digital marketers use is Hook, Story, Offer.
The Hook being the “tweak”.
The Story being Michael’s struggles and background that help the reader realize that they are just like Michael.
The offer being your credit repair service.
If you’d like to learn how to master your copywriting skills then we recommend taking an online course for copywriting.
There are many out there, some free, some expensive. Take your time and find the right one for you.
Chapter 2: What To Include In Your Email Marketing Campaigns
Just like a well-balanced diet, you want to include content that serves different purposes.
Testimonials help to build trust and show your readers that you know what you’re doing!
Educational content helps to assist your reader along their journey of self-education and research.
Help them see that you’re an expert at credit repair by sharing some of your most helpful tips and advice when it comes to improving their credit scores.
Stories serve the purpose of helping your reader relate to the circumstances of individuals that you have helped in the past.
We identify with people that have gone through the same journey as us.
It helps to give us hope and reaffirm us that, with a little help, we can accomplish any goal.
Offers are to be used sparingly. Sometimes all your reader needs is a good offer to take action and become a paying customer.
A great starting point is to create two emails for each type of content.
Chapter 3: Calls To Action
Nearly every single email you send out should include what is called a “call to action”.
A call to action is what marketers use to direct readers to conduct a certain action. Such as a phone call, visit a website, fill out a form.
Depending on how you sell credit repair, you will want to direct your readers to take that action somewhere in the email.
We recommend sprinkling 1-3 calls to action throughout each email.
Chapter 4: How To Get More People To Join Your Email List
The biggest ingredient to the success of your credit repair email marketing efforts is none other than your email subscribers.
Here’s a summary of popular ways you can grow your list.
- Opt-in forms
- Pop up forms
- Lead magnets
- Discount/incentive offers
Opt-In Forms are used on your website to allow website visitors to sign up for your newsletter.
They are often stationary, usually on your homepage.
Pop up forms are exactly how they sound. Pop up forms can be timed based (after a certain amount of time or scrolling they will appear).
They can be exit-intent based. When a user moves their mouse away from the page, the form will appear.
Lead magnets are usually presented in the form of checklists, cheat sheets, downloadables, etc.
You can offer these in exchange for the website visitor’s email address.
Discounts and incentives can be offered in exchange for joining your email list.
You could offer 10% off or a free month of credit repair. The choice is yours!
Chapter 4: Setting Up Your Autoresponder
This step by step tutorial is for users of GetResponse. There are many options to choose from and the steps we take can be replicated using other providers.
Refer to your provider of choice for tutorials on how to set up an autoresponder.
After creating your GetResponse account you should see a dashboard that looks something like this.
Once here, you want to select CREATE AUTORESPONDER.
From here you’ll be able to enter some basic information and content for the autoresponder.
You can enter the day and time the email will be sent.
You can also enter where the email is coming from and the reply-to address.
For now we’ll title ours Sample Autoresponder.
Here we can enter our subject line as well as the preview text.
Next, we can begin to design the look of our email. We’ll click on DESIGN MESSAGE to begin.
As you can see, GetResponse gives you many pre-made templates to choose from.
All of which are easily customize-able.
You can also create your own theme to save and use again in other emails.
Here we can easily edit the content of the email using the drag and drop builder.
GetResponse also allows you to replace the images with free stock images they provide.
You can also upload your own images.
Once you’re happy with the content you can click on SAVE AND PUBLISH.
You can continue to create more autoresponders and add them to your ongoing email marketing sequences.
There you have it.
You’ve completed your beginner email drip from A-Z.
Continue adding content to your email marketing sequences to nurture your email subscribers and turn them into paying customers.
Add powerful credit repair email marketing to your credit repair marketing efforts and watch your business grow.
Disclaimer: In the name of full transparency, please be aware that this blog post contains affiliate links and any purchases made through such links will result in a small commission for me (at no extra cost for you).
Tools To Use Marketing Your Credit Repair Business
Tools To Help Grow Your Credit Repair Business
- Learn How To Create Profitable Funnels in 30 Days with The 30-Day Challenge!
- HighLevel CRM is the best credit repair marketing software EVER.
- Accelerate your credit repair business with our exclusive Credit Repair Business Accelerator program.
- High-performing website hosting. One of the service providers we recommend is Siteground.
Disclaimer: In the name of full transparency, please be aware that this blog post contains affiliate links and any purchases made through such links will result in a small commission for me (at no extra cost for you).
